Short-form Campaign Video
Raise awareness of an issue, promote certain values, and /or inspire positive action through video
Submission Guidelines
Format
Must be uploaded on Youtube with the visibility set to either 'Unlisted' or 'Public'
Content
Clearly communicate an environmental issue, solution, or call to action
Language
Videos is preferably made in English. If the video is in Malay, English subtitles must be included.
Copyright
Use only copyright-free music and visuals or obtain proper licenses
Competition Rubrics
The competition rubrics serve as a guideline for evaluating submissions based on specific criteria such as below:
01
Format & Structure
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Submitted in a file format compatible with YouTube and must not exceed 1 minute (excluding the roll of credit) and in Portrait Mode.
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Video graphic work must have a title that is no more than 140 characters.
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The description and caption of the video should link the video with the environmental topic and/or provide a solution to the environmental issues presented in the video.
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Video graphic works must be produced in technical and artistic manner. This includes composition, lighting, colour, sharpness, and subject.
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Recommended to include an introduction and a cover, as well as employ a promotional campaign or public service announcement style (PSA).
03
Constructive and Well-Rounded Perspective
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Address the aspects of historical, economic, social, and/or political implications in the topics chosen for the participant’s project through an environmental perspective.
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Must show the connection between local and global events, issues, and/or phenomenon.
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Should identify relevant and workable solutions to the environmental issues presented in the video OR raise awareness of environmental issues, promote specific lifestyles and/or positive actions.
05
Dissemination
Participants are required to share their work through a minimum of 3 different channels. A total of 5 point may be awarded for dissemination through the following channels:
Personal Sphere = 2 points
School Community = 1 point
National Media (Newspaper, TV, Radio) = 2 points
02
Honest & Unbiased Reporting
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Editorial changes to videos are permitted, as long as this editing activity does NOT change the reality of the subject or object in the video.
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Scientific facts, statistics, and information need to be supported by credible sources.
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The sources used should be written either in the credit roll or description section on YouTube, in APA @ MLA style.
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It is recommended that 70% of the video work consists of photographs, video recordings and audio produced by the participants themselves.
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If additional images (photographs, illustrations, diagrams, etc.), additional video recordings or additional audio are used, the original author/source must be stated in the video.
04
Originality & Independence
1. The video taken by the participants themselves are of genuine and unique subjects and/or scopes.
2. Participants picked challenging topics or described them in various ways.
3. Participants create video graphic works in a creative manner.
4. Participants conducted fieldwork and research on specific topics outside of the school grounds.
Competition Prize
10 - 13 years old
1st Prize :
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Prize worth of RM 300
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Trophy
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e-Certificate of Achievement
2nd Prize
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Prize worth of RM 200
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Trophy
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e-Certificate of Achievement
3rd Prize
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Prize worth of RM 100
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Trophy
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e-Certificate of Achievement
14 - 17 years old
1st Prize :
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Prize worth of RM 300
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Trophy
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e-Certificate of Achievement
2nd Prize
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Prize worth of RM 200
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Trophy
-
e-Certificate of Achievement
3rd Prize
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Prize worth of RM 100
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Trophy
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e-Certificate of Achievement
18 - 24 years old
1st Prize :
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Sustainability Eco-Tourism Trip
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Trophy
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e-Certificate of Achievement
2nd Prize
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Prize worth of RM 300
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Trophy
-
e-Certificate of Achievement
3rd Prize
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Prize worth of RM 200
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Trophy
-
e-Certificate of Achievement
* subject to terms and/or conditions that may be imposed by organiser.
“Certificate of Participation” will be given to all participants.
Winning Entry Tips
Ensure your video delivers a strong message that raises awareness and inspires action
Design your campaign video to be easily shared on social media by making it relatable, impactful, and visually appealing
Support your campaign with facts or real-life examples while ensuring ethical reporting
End with a clear and actionable message that encourages viewers to take steps toward solving the issue